The early part of my life was being part of a military family. We moved around the world on average once every two years, sometimes much less. Because of this I have a cosmopolitan disposition, feeling the need to constantly be prepared to move on. Each place seemed temporary, as were any relationships made.
I still love travelling around, although in recent years this has stopped because of my disability. Cyprus, Sweden, Denmark, Italy, and Germany are my favourite places.
As I mentioned in the About page, my father’s best friend whilst we were stationed in Cyprus was Stuart Watts, (who was the Bandmaster of the 1st Royal Anglian Regiment, (the Vikings), both he and his wife had a massive impact on my life at that time. Stuart arranged for the loan of a Bb Clarinet to start me off, and found me a teacher, (somewhat unwilling as my father was the Regimental Sergeant Major (RSM) and his boss was the Bandmaster, (he could not really say no could he?)
On our second tour of Cyprus my father brought me a guitar, which I self-taught, after mastering the theory of music, as part of my studies, it made sense to me and finding my way around the instrument was easy.
Today I have a sound studio in my office with four guitars and a midi-keyboard linked to the computer Cubase program. I will use my own efforts as backing for online videos. I have three musical ambitions left;
a. Buy a Boosey and Hawkes Boehm style Bb Clarinet
b. Buy a Tenor Saxophone.
c. Do a few gigs as “Elvis Belley, the King of Sausage Rolls”. I do not have the mobility to strut my stuff as “Jim Wright” anymore, (much to the relief of the public).
The very first movie I saw, on a sort of big screen, was at Eglinton Primary School, (which is still there), in Northern Ireland, in the school hall, with Mr Rudd, the headmaster acting a projectionist. We sat cross-legged on the hard-wooden floor, watching Zulu with Michael Caine, Jack Hawkins, and Stanley Baker. When I re-watch the film, even today, I can still smell the cheesy smelling floor-polish they used on the floor.
Once again, going to Cyprus, on our first tour in 1972, during a short holiday in Torquay, I went to the cinema for the first time, with my parents, to see the James Bond film “Diamonds Are Forever.” I was awestruck.
In Cyprus, I first went on my own to the open air SKC Cinema in Episkopi Garrison to see “The Poseidon Adventure” with Gene Hackman. It was amazing sitting under the warm starry Mediterranean sky drinking my Kiora orange juice, (in those little plastic bottles), and munching on a choc-ice. Today I live on a diet of Netflix, Amazon Video and Sky Cinema. I miss the early excitement and warm summer nights in Cyprus though.
The elephant in the room! My first flirtation with Marketing with computers was in 1991. The machines back then were pre-windows dos-based dinosaurs. The extent of my ambitions back then was simply database management, mail-merge, (on physical letters, remember them), and designing posters and adverts printed on dot-matrix printers, (which were hot and noisy). No such thing as a smooth curve back then.
Scroll-forward to 2004, I was once again involved as a company director for a marketing firm, this time printing, and selling advertising space, for local business directories and other print products. This was only short-lived as even back then, print directories were being overtaken by online listings as internet marketing became more mainstream amongst local businesses in the UK.
In 2006, I began to learn the art of internet marketing by taking online courses whilst I was away working, during my time off in hotel rooms around the UK. It was at this time I registered my company name, SiteKnight, with the Patent Office in the UK, I also formed a UK company SiteKnight Ltd., and kept it dormant ready for a time when I felt ready to strike out on my own. Married life involves give and take, I never found myself in the right place to start the business.
In 2019, I formed SiteKnight UK Ltd. I was due to launch in June 2020 and then Covid-19 closed UK businesses. I am likely to begin trading, in the slowest start-up in history, properly trading in 2021-22. I am embarrassed to say some 15 years, a life-changing injury, the death of a loved one and a divorce after I first had the idea. I have of course been freelancing during a lot of this time.
Part of the internet marketing mix is of course video. I love making videos. I find them easy to rank and enjoy editing them. I am a massive fan of the Adobe Creative Suite. For my web design I use Dreamweaver, XD, Photoshop, and Illustrator, and for video, I use Explaindio 4, Premier Pro, After Effects, Audition and Media Encoder.
I try to stay off camera, personally, not to frighten off the natives, except on my blog which is a non-commercial soapbox I use to waffle to my hearts content. There is a lot of ageism in internet marketing in general. There is a pre-conception it is a young-man’s discipline. I challenge that assertion, but it nevertheless is commonplace.
My final interest is simply writing. I am a conversationalist writer, often grammatically incorrect, but very eager, nevertheless. I am quite good at framing a scene. When it comes to internet marketing web copy, that is not a bad quality to have.
Many of my contemporaries outsource their web content requirements. Stylistically, I think that is a mistake. A written conversation is very much like an oral conversation. The syntax, phrasing, and yes, even the mistakes, make the content more individual.
I have written for many of my projects over the years and continue to learn every time the fingers hit the keyboard. Imperfect though it is, I love writing in the hope someone out there enjoys reading it as much.