The “In Our UK” platform, is an online digital marketplace for businesses who, do not want or cannot afford a bespoke internet presence. So much more than an online directory, the “In Our UK” platform provides eCommerce capability as well as digital marketing assets that can be shared on social media platforms.
The platform is, as far as I can see, a first in the UK. I have not reinvented the wheel, far from it, I have simply taken the best parts of internet marketing, transposing them into a practical solution to convert the High Street into a digitally accessible, practical application for all to benefit from.
There are three levels of subscription. A free subscription, you heard that right, a free subscription that offers online visitors an insight into the business. A premium subscription including full eCommerce capability. Finally, a VIP subscription, for businesses that do not have the time, or the knowledge, to fully immerse their business into the social media marketing arena.
Individually, it is a great idea. As a combined resource for each area, it is a tour de force. Have hundreds, eventually, tens of thousands, of businesses and sole traders, (such as electricians, plumbers, roofers, etc.), and entrepreneurs on a single national platform, search engines will highly rank the platform and many of the businesses within it.
If you understand search engine optimisation for organic ranking. That is having your web presence high up in the search page results on the left-hand side. Apart from some “sponsored” advertised results, the remainder is there because of their online reach, functionality and reputation. The “In Our UK” platform will greatly increase this in all three respects.
The subscriptions are monthly, no contract, and performance-related. We offer a money-back guarantee, should we not attain an agreed milestone in any month, the subscriber can cancel and receive their subscription back in full. Once again, to my knowledge, no others are offering such a comprehensive performance-related money-back guarantee. Why do we offer one? We offer a guarantee for two reasons. First, to take the element of risk from the subscription. Second, to instil a sense of confidence in the product itself.
We are certainly not in this to make our fortunes. We are in this to offer alternatives and also to try to bring the High Street back to the forefront of the public’s spending habits. It is an aspiration based upon a few years in brick and mortar businesses, pre-internet marketing, which were tough and expensive from a marketing point of view. If you can remember how much it used to cost to place newspaper advertisements or to advertise prominently in the Yellow Pages.
The “In Our UK” platform is one all businesses should consider subscribing to. It is a platform that gives businesses a level playing field on the whole. This is not sales-speak. We will be creating a series of online features and spotlight promotions each week, (to make the service appealing to the service user, and to help make the project a bit more profitable for us). These promotions are not for those with the deepest pockets, (like in general marketing), on the contrary, features are fixed price, affordable, and open to all subscribers, from you local takeaway service, to a multinational, the likes of Dominos Pizza. All are equal on the “In Our UK” platform.