The days of text-only commercial websites are long over. The demands of smartphone and mobile devices users trump that of the PC user, now in the minority. Designing mobile-first is a mantra adopted by web designers for one simple reason: mobile search eclipses any other online device.
Successfully sending your sales message to your target market now involves many different mediums. Video, avatars, social media sharing content and optimised sales funnel, or lead capture pages to name a few. This is what the DCC, or Digital Content Creator project is all about.
A simple product explainer sales video broadcast to your social media channels, or organically ranking in the search engines, can have a huge influence on traffic to your offer and potential growth of sales. I am not going to say every video guarantees you more sales, but they are likely to.
Another thing these digital assets do in engender trust and increase brand awareness. This is so important, increasing your profile in the marketplace over your competitors. It is a sad fact that many businesses stop at commissioning a website. This leaves content marketing wide open for many niches online.
I am confident when I say around 80% of traditional brick and mortar businesses do not have effective online sales funnels or any online marketing strategy whatsoever. From my experience, most at put off by the perceived cost. A lot of web development agencies do not get involved in digital content creation. What they do is outsource the work, adding their cut on top of the price. Therefore video, or social media marketing assets are expensive in this instance.
The DCC project is my in-house digital asset creation service. A service I can highly recommend to local businesses seeking to make an impact digitally, but not exclusively. A service designed to support those businesses by taking the learning curve out of the equation. DCC is reasonably priced. Affordable and performance-related. A novel concept in the marketplace.