Look around any street and you will likely see someone glued to the screen of a mobile phone. We are truly in a mobile world and the demands are increasing. These demands are not to be ignored. Mobile search has eclipsed any other device for some time now, and yet, many businesses have not recognised this.
If the Covid-19 pandemic lock-down has taught us anything, that is all businesses have to respond remotely, be it via eCommerce enabled websites or social media channels. Whilst it is true, some businesses cannot offer a truly online immersive experience, plumbers, hairdressers or tattoo artists, for example, most retail businesses can.
I am a keen musician. I liked nothing better than to go to my preferred music store to buy some saxophone reeds or music, of course, whilst there, I would browse and buy more than I intended. My usual store had no eCommerce, just a poorly designed non-responsive website, (something I moaned about for a while).
During the lockdown, I visited another online music store and everything I purchased was delivered within 24 hours. I’ll be honest with you, I do not see myself going back to a store I used for decades. Whatever I need is either in stock or ordered and drop-shipped directly to me via a third party.
This is just one personal example of changing habits. The online music store was a brick and mortar chain as well. There is a place for both. Very soon Covid-19 will be a memory as the world gets back into the saddle. Some changes though could become permanent, (as in my case).
When people have a desire to buy, they want to know it is there as close to immediate as possible. No store in the world could stock everything to indulge the demand the likes of Amazon can offer. Let us take a close look at Amazon. The majority of goods on offer are not stocked by Amazon, (although they may seem to be). Some products are drop-shipped by associate businesses directly.
There is no reason a high street store could do the same thing in their area. It is frustrating if a journey is made to the high street, where car-parking is a nightmare, the streets are busy, to find what you wanted is not there. Click and collect, or a delivery service using a local taxi-firm under contract, could offer same-day delivery in their local area, probably for less than Amazon could manage.
All you have to do is understand that habits have changed. It is a fact of life. Either you evolve with it or get left behind. Can I suggest you think about your social media channels, your business website, and then use your mobile phone to find information, or make an imaginary purchase. Can your business meet the demands of a mobile world?